Month: January 2021

Focus innovation funding to build world class firms

Focus innovation funding to build world class firms

Posted by | Jan 18, 2021 |

The New Zealand Productivity Commission released its draft report on frontier firms which, the commission says, are a key pathway by which innovation in the form of new technologies and work practices make their way to firms behind the leading edge. New analysis undertaken by the Productivity Commission indicates that the productivity of New Zealand’s frontier firms is only about half that found in their counterparts in other small, advanced economies.

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Is FOMO Hurting your Advisory Business?

Is FOMO Hurting your Advisory Business?

Posted by | Jan 16, 2021 |

Remember, when you were a kid, and you would gather with other kids for sport or play, and a couple of nominated children in the group would get to choose their teams? Do you recall the feeling of dread you had that you would get picked last or even not at all? That same insecurity may be hampering your business success.

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Why Work-from-Home is a Fad Doomed to Failure

Why Work-from-Home is a Fad Doomed to Failure

Posted by | Jan 16, 2021 | ,

Ultimately, I moved to a shared office space at The Crate. The sense of community is great, but the ‘spirit’ of productivity, energy and enthusiasm you get from being around other working people are tremendous. Being mostly business owners or self-employed, the cynics are few and far between, and that’s a positive – even for the employees of businesses located in the shared working space.

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What is Digital Marketing?

What is Digital Marketing?

Posted by | Jan 8, 2021 |

We talk a lot about digital marketing here at Mars Digital, but I don’t believe I’ve ever gone into an explanation of exactly what digital marketing is. So this is exactly what I’ll be doing in this post. At a very high level, digital marketing is the process or act of advertising through and on digital platforms such as search engines like Google (through SEO, PPC, and more), websites, social media, email, and mobile applications.

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