Month: May 2021

Is it just me or have you also had a mind shift regarding personal and company branding? At a high level, this could be about your company’s name, but it goes further than that.

The belief I used to hold onto (and could still be correct), is that you should not name your business after yourself or make yourself the centrepiece of the business.

This is comparable to 101 level, and is just limiting: if you follow the traditional thought,
then what happens is when you sell the business and someone else takes over:

Does the new owner need to rebrand?
What about the negative effects of creating key-person dependability if you are the centrepiece?

This is the antithesis of effective systemisation. Just these two points alone are significant reasons why you, the founder, should not be the centrepiece of your business.

We all have opinions about what is right and what is wrong: the challenge each of us faces is facing up to the fact that our paradigms are limiting ourselves and sometimes what we believe is wrong, is in fact not so.

Is it time to up the ante, regarding you and your business?