Month: August 2021

SEO for Small Business

As leaders and business owners do you sometimes wonder about how much of an expert you really need to be? Personally, I have subscribed to this quote: “Even if you don’t do the work, you should know the work.”

The statement is loaded with tripwires and it needs to be used with some caution. You need to guard against being a micro-manager, or thinking you need to be the expert in everything to be an effective leader. Equally, you don’t want to get bogged down in the detail, but unless you have some idea of what is possible, then leading without understanding can be problematic.

Especially in a smaller business, you often don’t have access to expertise in all the areas that you need. Hence why you need to know your %hit 😊.

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