How to use influencer marketing

Rory Wyatt, Naked Marketing - March 9, 2022

What is influencer marketing? With the rise of more and more people becoming influencers by gaining huge followings of ‘fans’ on social media platforms, there is a great opportunity for marketers to invest in influencers. Influencer marketing is a type of social media marketing where influencers are paid to promote and endorse products. The reason it works so well says it all in the name, ‘influencers’. They are able to influence what their followers will purchase as they have esta...