Social
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Kiwi dyslexia podcast closing on One Million downloads
- October 30, 2023
Aucklander Stephen Martin is bringing the hidden problem of dyslexia to the world via the podcast Truth About Dyslexia, which this month—Dyslexia Awareness Month—was downloaded more than 850 000 times worldwide. Podcaster Stephen Martin was diagnosed with dyslexia at ten. “I knew I had it, but nobody told me what it was or what to do about it—I just thought I would grow out of it, but of course, you don’t. “I want to bring dyslexia into the light, to clear up misconceptions and...
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North Shore Brass centennial concert to feature NZ champion musicians and Don McGlashan
- October 5, 2023
One of New Zealand's iconic composers, singers and multi-instrumentalist, Don McGlashan, will join some of New Zealand's star brass musicians at the North Shore Brass Band Centennial Celebrations—A Century of Brass—at the Bruce Mason Centre this month. The concert will feature some of 2023's national brass instrument champions, like eight-year-old Celine Wu, who competed in the New Zealand U15 Cornet category and won. North Shore Brass president Owen Melhui...
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Scammers luring Kiwis in with Google Adwords and social media
- July 20, 2023
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes using elaborate profiles on LinkedIn, Google AdWords and legitimate looking websites to trap New Zealanders. Author of the book 'She'll Be Right (Not!)—a cybersecurity guide for Kiwi business owners—expert consultant on 'You've Been Scammed' by Nigel Latta and Tech Tuesday with Daniel Watson on Radio New Zealand, SMB cybersecurity expert Watson warn...
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How soccer kits made kids proud and restored the mana of a small Rotorua club
- June 1, 2023
What do you get when you take little boys and girls who have been playing soccer in worn, ragtag and cobbled-together jerseys--and, for many, borrowed boots--and give them brand-new kit? You get kids who want to sleep in their new kit and who walk with pride; you add to the innate mana, which will serve them into adulthood. A more than $10,000 donation of soccer kits by civil engineering firm Kenai to the Westbrook Junior Soccer Club in West Rotorua was about a lot more than a simple sponsors...
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NZ tourism industry warned expect a different Chinese tourist post COVID
- March 2, 2023
New Zealand is one of a select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, however, Kiwi businesses need to start marketing to China urgently if local businesses want to benefit—but Kiwis will need to focus on certain changes in Chinese tourist thinking and priorities. Anne Casey, the chief executive of Marketing Minds, a local marketing agency that works in the Chinese market, said research published in December 2022 revealed that t...
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Is ageism real, or just a miscommunication?
- March 2, 2023
Discrimination based on a person's age (ageism) is a problem in New Zealand—there’s no doubt older workers struggle to find employment—but the cause is more likely due to a generational disconnect. Sandford, who is the CEO of New Zealand recruitment and career coaching company Move to More (M2M), said workers over 50 could be more successful if they learn to bridge the generational divide. “There will be more opportunities for over 50s moving forward because the workforce is ...
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Co-working spaces overtaking work-from-home and the traditional office
- February 22, 2023
The Crate Flexible Office Space–a coworking facility on Auckland's North Shore–is experiencing an overwhelming number of inquiries weekly compared to any other time since it was founded 10 years ago--demand is booming in the new reset. A few months ago, working from home was the new normal, and few held out hope of a complete return to the office. While that trend seems to be holding steady, it isn't the whole story. From The Crate’s current experience, Coworking is fast overtaking th...
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Men need permission to use their emotions as well as women
- February 9, 2023
Male suicide and depression rates could be drastically reduced—and men could get more out of their relationships—if they were permitted to use their emotions the same way as women. Simone-Ellen Keller, a personal transformation strategist and CEO of Genius You–a consultancy that teaches people how the mind works and how to use it to uncover their brilliance by using emotions constructively– said men are twice as likely to commit suicide as women and that needs to change. Global...
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Women with grey hair often discounted in the workplace
- January 31, 2023
Age catches up to us all, but in the workplace, there remains a big difference in how men with grey hair are treated in comparison with women who have grey hair, said M2M (Move To More) director Kathryn Sandford. Sandford, who is the CEO of New Zealand recruitment and career coaching company M2M, said as the modern workplace makes effort to be more inclusive and remove stigma, a lot of perceived barriers have been overcome. However, Sandford said an “unspoken” barrier that deserves mo...
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On screen communications an essential skill lawyers must master
- January 6, 2023
The cut and thrust of face-to-face is in the blood of many lawyers, but the trend to digital communications brought about by the pandemic means the industry has to get better at on-screen communications, not least mid to senior job applicants. Altitude Recruitment chief executive Louise Hall-Strutt, founder of legal recruitment company Altitude, said prevailing in front of a court should be well within the wheelhouse of any competent lawyer—communicating well via video feed however is a w...
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Rise of AI marketing tools a potential honey trap for Kiwi SMEs
- January 5, 2023
An award-winning New Zealand marketing agency is warning that the rise of artificial intelligence (AI) tools like copy.ai and the new ChatGPT, while useful, could quickly turn into money or time traps for unsuspecting business owners looking for a silver bullet. This year’s winner of the Westpac Auckland Business Awards 2022 (South & East) Excellence in Marketing, CEO and founder of the Auckland marketing agency Marketing Minds, Anne Casey, said people are always looking for a shortcu...
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How to survive the Christmas nightmare of family gatherings
- December 21, 2022
Christmas is called the crazy season for most people because underlining the traffic and the stress is a layer of heightened emotion and expectations that don't match reality—these lead to family blow-outs, hurt and anger, particularly when you pull a bunch of people together at family gatherings. Simone-Ellen Keller, a personal transformation strategist and CEO of Genius You – a company that teaches people how the mind works and how to use it to uncover their brilliance by using emotio...
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Escalating disputes between digital agencies and clients bad for everyone
- December 6, 2022
Disputes between Kiwi clients and their digital marketing agencies will only continue to increase because the obsession with online data is creating unrealistic client expectations for services that are over-priced and devoid of basic marketing fundamentals. This year’s winner of the Westpac Auckland Business Awards 2022 (South & East) Excellence in Marketing, CEO and founder of the Auckland marketing agency Marketing Minds, Anne Casey, warned today that digital marketing and associate co...
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New flexible co-working space launches in Hamilton city centre
- October 20, 2022
Co-working space The Crate plans to complement the energy of Hamilton’s town centre with the opening of a new facility in the city—modelled on its highly-popular Rosedale flexible working office space. The multi-use co-working space will be located on 526 Victoria Street and feature similar facilities to The Crate’s successful Auckland-based offering. It will offer 90 desks with a mix of both flexible and dedicated workstations, boardrooms, office suites, virtual offices, business co...
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Inflicting shame and pain (on bullies) won’t solve NZ’s bullying problem
- August 31, 2022
Sagas such as that of Labour MP Gaurav Sharma and other stories about bullies and bullying will continue to make headlines in New Zealand until people are taught the mental skills they need to protect themselves—and for as long as we continue to shame, expel, and punish the bullies themselves. Simone-Ellen Keller, personal transformation strategist and founder of Genius You—a framework for self-understanding and development—said that bullying is as old as humanity, and we still don't ...
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Carmel College Tik Tok campaign helps girls close self-confidence gap
- July 27, 2022
The confidence levels of girls plunge sharply between 30 and 50 per cent between the ages of 8 and 15, and Auckland's North Shore College aims to address this gap as part of a proactive Tik Tok marketing campaign launched by the College. Carmel College Principal Christine Allen said research reveals that tween and teen girls face a massive drop in confidence during this time—hitting a low point at age 14 compared to boys—for a variety of reasons like puberty, new friends and peer pressure...
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Death of Ads: Kiwi SMEs grappling with how to front their own marketing
- May 6, 2022
The demise of flashy advertising and catchy jingles has created new and uncomfortable pressure for mom-and-pop business owners who now have to front their own interactive marketing media, and it's a reality that's leaving many cold. Presentation coach and former NZME broadcaster John Maybury said customers expect the people they are buying from to interact with them, but it's a level of personal engagement that few business leaders feel equipped and confident enough to handle. "For most Ki...
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