Thryv® (Nasdaq: THRY) announced the launch of its new AI-powered growth platform purpose-built for local service businesses. The redesigned platform helps Australian and New Zealand small businesses address common growth obstacles: getting found online, identifying their highest value leads and understanding which marketing investments are driving revenue.
This launch marks the most significant milestone in Thryv’s transformation from a directory and marketing services company into an AI-powered SaaS platform, serving approximately 100,000 small businesses globally.
What the Thryv Growth Platform™ does
With AI powering the functionality, the platform helps local service businesses:
- Get found: Show up where customers are searching – from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.
- Grow with boosts: Reach more of the right customers and focus on the leads most likely to buy, with campaigns managed by Thryv experts and AI designed to help improve ROI over time.
- Invest smarter: Target marketing dollars by seeing which campaigns are driving revenue. Thryv AI Lead Insights™ provide intent scoring, conversation summaries and recommended actions for high-intent leads.
New CRM integrations
Thryv can now integrate with leading field service management (FSM) platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows.
Delivering measurable growth
“Across Australia and New Zealand, business owners are under pressure to make every marketing decision count. They want to be found by the right customers, understand which leads deserve their attention and see a clear connection between their investment and revenue,” Elise Balsillie, Head of Thryv Australia and New Zealand.
“The Thryv Growth Platform brings those pieces together in one connected experience. By combining AI-powered insights, expert marketing support and CRM integrations, it gives business owners a clearer view of where opportunity is coming from and the confidence to act on it. It is technology designed around the way small businesses actually grow.”
As AI reshapes how consumers discover businesses online, Thryv is putting the AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.
About Thryv
Thryv (Nasdaq: THRY) is the provider of an AI-powered growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, Thryv AI Lead Insights™, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For further information, visit www.thryv.com.au or www.thryv.co.nz.
