Rise of AI marketing tools a potential honey trap for Kiwi SMEs

Editor, SMEE, SMEE - January 5, 2023

An award-winning New Zealand marketing agency is warning that the rise of artificial intelligence (AI) tools like copy.ai and the new ChatGPT, while useful, could quickly turn into money or time traps for unsuspecting business owners looking for a silver bullet.  This year’s winner of the Westpac Auckland Business Awards 2022 (South & East) Excellence in Marketing, CEO and founder of the Auckland marketing agency Marketing Minds, Anne Casey, said people are always looking for a shortcu...