Nerra proves environmental innovation speaks louder than lip service

Sean Foster - March 25, 2021

Using 'environmentally friendly' and other hot social issues merely as a marketing ploy won't wash with New Zealand customers. If you take a position on an issue as a business, you need to do more than live it and breath it – you need to innovate. One company that is doing just that is Nerra. Nerra appears to be genuinely reinventing the old bicycle in ways that are beyond your imagination. They go way beyond the traditional 3R's of Reduce, Reuse, Recycle. The modern building industr...