Let your brand lead demand

Editor, SMEE, SMEE - September 6, 2021

By Sanele Ngubane A brand is far more than the name of a company or business; it's the identifier, the mission statement, the integrity and the backbone of it.  A nurtured, purposefully curated, and consistent brand will create long-lasting demand. It should be "what you see is what you get" in the most positive sense of the phrase.  Let the branding that your consumer sees manage the expectation of the service you provide. To have a brand leading the demand, you need to build a stron...