Carmel College Tik Tok campaign helps girls close self-confidence gap

Editor, SMEE - July 27, 2022

The confidence levels of girls plunge sharply between 30 and 50 per cent between the ages of 8 and 15, and Auckland's North Shore College aims to address this gap as part of a proactive Tik Tok marketing campaign launched by the College. Carmel College Principal Christine Allen said research reveals that tween and teen girls face a massive drop in confidence during this time—hitting a low point at age 14 compared to boys—for a variety of reasons like puberty, new friends and peer pressure...