Threat of downturn must shift attention to loyalty

Editor, SMEE, SMEE - March 29, 2023

Rising interest rates, a recession on the horizon and high levels of inflation combined, make for a perfect storm that will put huge pressure on retailers already under strain after the pandemic, unless they get better at retaining customers through loyalty initiatives. Mark Presnell, who is the managing director of eCommerce integration company Convergence, said a clever loyalty programme can create the highest marketing return on investment by helping to keep customers engaged. “But it...