Conversion Rate Optimisation Explained

Matthew Edwards, Mars Digital - March 26, 2021

It does not matter whether you sell camping gear, financial services, or eco-friendly clothing, one of your main goals is to convert as many leads into sales as possible. This is what conversion rate optimisation is all about. Often shortened to CRO, conversion rate optimisation is something that no business can afford to overlook today. Not only does it help you to improve your bottom line, but it will save costs, empower your marketing team, and increase the efficiency and sales of multi...