customer relation
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Hybrid shopping the future but human element at risk
- June 28, 2023
The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, says the new model combines online and offline shopping, putting pressure on retailers to offer a seamless and convenient engagement. “It is not uncommon for New Zealanders to place...
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Threat of downturn must shift attention to loyalty
- March 29, 2023
The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, says the new model combines online and offline shopping, putting pressure on retailers to offer a seamless and convenient engagement. “It is not uncommon for New Zealanders to place...
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Looking to get your university fees paid by your customer loyalty scheme?
- February 23, 2023
The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, says the new model combines online and offline shopping, putting pressure on retailers to offer a seamless and convenient engagement. “It is not uncommon for New Zealanders to place...
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