New Zealand’s eCommerce sector failing the customer experience

Editor, SMEE, SMEE - January 4, 2023

A New Zealand eCommerce expert is worried that the art of retail may be lost to the cookie cutter approach currently dominating local online shopping sites.  Mark Presnell, managing director of eCommerce Integration Specialists Convergence—a company that integrates eCommerce sites with backend software and processes— believes New Zealand’s eCommerce retailers could be more successful if they stopped boring shoppers and instead rediscovered the art of both the ‘theme’ and the ‘sho...