Digital Marketing
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Retailers cautioned: Poor customer experiences bigger threat than tech
- April 23, 2024
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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Empathy not persecution desirable when contact centre staff screw up
- February 8, 2024
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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Death of SaaS as AI redefines the shopping experience?
- February 8, 2024
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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Conversion Rate Optimisation Explained
- March 26, 2021
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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What is Digital Marketing?
- January 8, 2021
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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5 Conversion Rate Optimisation Tips
- January 7, 2021
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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Add a Google Reviews Link to Your Invoices
- January 4, 2021
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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How NZ Labour crushed the National Party on Facebook
- November 3, 2020
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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