In this new digital driven world New Zealand retailers continue to lose money and opportunity because of not only their reluctance to invest in technology but more so by their failure to upskill and learn more about the tech driving their businesses—it's no longer something that retailers can simply 'leave to the experts'. Mark Presnell, who is managing director of Auckland eCommerce integration company Convergence, says that while Kiwi business owners are often derided for being slow to t...
In this new digital driven world New Zealand retailers continue to lose money and opportunity because of not only their reluctance to invest in technology but more so by their failure to upskill and learn more about the tech driving their businesses—it's no longer something that retailers can simply 'leave to the experts'. Mark Presnell, who is managing director of Auckland eCommerce integration company Convergence, says that while Kiwi business owners are often derided for being slow to t...