ecommerse
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Retailers cautioned: Poor customer experiences bigger threat than tech
- April 23, 2024
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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Improving customer experience key to local eCommerce competitiveness
- April 27, 2023
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not tech itself. Mark Presnell, Managing Director at Convergence an eCommerce integration firm in Auckland, says most New Zealand retailers he speaks to are fearful, and the rise of artificial intelligence (AI) and fulfilment models like ...
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