Hybrid shopping the future but human element at risk

Editor, SMEE - June 28, 2023

The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, says the new model combines online and offline shopping, putting pressure on retailers to offer a seamless and convenient engagement. “It is not uncommon for New Zealanders to place...