Like fake news, the rise of fake website reviews preys on vulnerable consumers

Editor, SMEE - September 5, 2023

Writing fake Google reviews and buying 'likes, as some Australian companies do, coupled with the rise of manipulated content by Artificial Intelligence (AI), may make it increasingly difficult for consumers to distinguish authentic businesses from those that are not.  Irwin Hau, the founder and director of Chromatix Web Design and Australian tech SaaS start-up ConversionCow, is calling for better enforcement measures to counter fake trust factors like reviews, testimonials, case studies a...