marketing campaign
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New Zealand retailers missing chance to go global
- October 24, 2024
New Zealand retailers are missing a massive opportunity by fixating on the threat of giants like Amazon, rather than leveraging eCommerce to expand into lucrative overseas markets. Mark Presnell, Managing Director of Convergence, an eCommerce integration firm based in Auckland, says New Zealand businesses tend to focus on defending their local market, but they should realise that the same digital tools Amazon uses to dominate can be harnessed to access global markets. “With the right...
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Rise of AI marketing tools a potential honey trap for Kiwi SMEs
- January 5, 2023
New Zealand retailers are missing a massive opportunity by fixating on the threat of giants like Amazon, rather than leveraging eCommerce to expand into lucrative overseas markets. Mark Presnell, Managing Director of Convergence, an eCommerce integration firm based in Auckland, says New Zealand businesses tend to focus on defending their local market, but they should realise that the same digital tools Amazon uses to dominate can be harnessed to access global markets. “With the right...
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SMEs warned to beware of digital snares this Christmas
- December 8, 2022
New Zealand retailers are missing a massive opportunity by fixating on the threat of giants like Amazon, rather than leveraging eCommerce to expand into lucrative overseas markets. Mark Presnell, Managing Director of Convergence, an eCommerce integration firm based in Auckland, says New Zealand businesses tend to focus on defending their local market, but they should realise that the same digital tools Amazon uses to dominate can be harnessed to access global markets. “With the right...
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