Is your content marketing barking up the wrong tree?

Colin Kennedy, SMEE - January 19, 2022

Research suggests that more than 70% of created content dies a lonely death. Could you be making this common audience strategy mistake? Building an audience is difficult because most companies settle for obvious content, usually in their area of expertise, without thinking through the subtleties of what their potential audience really needs. To illustrate this, imagine you want to create an IT support podcast that appeals to company CEOs and general managers (the decision-makers). The podc...