Marketing
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Boomer SMEs may never be more valuable than now
- October 31, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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B2B sellers must adapt as buyer expectations mirror B2C
- September 26, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Better quality Kiwi SMEs coming to market post-pandemic
- September 26, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Wasted years: Kiwi business owners retire with nothing to show
- July 24, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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The best businesses to own during a downturn
- July 4, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Kiwi SMEs making it too hard for overwhelmed customers to buy
- June 18, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Is New Zealand a nation of tyre kickers?
- April 23, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Small Retailers Poised for Growth Despite Retail Squeeze, Says E-commerce Expert
- March 14, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Empathy not persecution desirable when contact centre staff screw up
- February 8, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Death of SaaS as AI redefines the shopping experience?
- February 8, 2024
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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New Zealand SMEs urged to prepare for tough times.
- April 4, 2023
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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NZ tourism industry warned expect a different Chinese tourist post COVID
- March 2, 2023
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Rise of AI marketing tools a potential honey trap for Kiwi SMEs
- January 5, 2023
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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Let your brand lead demand
- September 6, 2021
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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8 powerful ways to market your business on a shoestring budget
- April 15, 2021
The predicted wave of New Zealand baby boomers selling their businesses has not materialised—despite market conditions offering a unique window of opportunity— and factors like the GFC, cost of living, COVID, and now artificial intelligence (AI) may be the reason. Bruce Cattell, CEO of Link Business Brokers, says that while there are small surges of boomer businesses coming up for sale, the expected large-scale sell-off hasn’t occurred. “Boomers are healthier, livi...
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