Escalating disputes between digital agencies and clients bad for everyone

Editor, SMEE - December 6, 2022

Disputes between Kiwi clients and their digital marketing agencies will only continue to increase because the obsession with online data is creating unrealistic client expectations for services that are over-priced and devoid of basic marketing fundamentals. This year’s winner of the Westpac Auckland Business Awards 2022 (South & East) Excellence in Marketing, CEO and founder of the Auckland marketing agency Marketing Minds, Anne Casey, warned today that digital marketing and associate co...