Your good news is boring

Colin Kennedy, SMEE - February 11, 2022

The media is full of bad news because we are drawn to conflict and carnage, but not because our instincts move us to watch for threats (as some suggest). I believe that it’s not the negativity that draws us, but our irrepressible hope for a happy ending. Understanding this will make your content more interesting. If you want to share positive, upbeat content, the chances are that it will flop (almost as badly as my recent plunge off the rocks at Piroa Falls, Maungaturoto). Like rubbernec...