Kiwi retailers urged: Forget convenience, keep your promise instead

Editor, SMEE, SMEE - August 10, 2023

A concerning trend by New Zealand's retailers is to take the easy route and opt for well-known, "convenient” technology stacks—usually American—like WooCommerce, Wix and Shopify; they are generic and frequently don’t allow retailers to fully deliver on their unique customer experience promise.   Mark Presnell, who is the managing director of Auckland eCommerce integration company Convergence, says his integration company works with many and various technology stacks. Still, almost e...