Personal branding in SMEs - time to challenge the paradigm

Sean Foster - May 3, 2021

The average SME starts from the typical 'garage', i.e., the owner invests some dollars and leverages off their experience or training to start their business. Right in the beginning, they ponder on an ideal business name, and usually because their funds are limited, between themselves and their friends come up with a name. It is not uncommon for the business name to be that of the owner. The business either stays as a one-person operation, so the name sticks or the business grows or...