NZ tourism industry warned expect a different Chinese tourist post COVID

Editor, SMEE - March 2, 2023

New Zealand is one of a select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, however, Kiwi businesses need to start marketing to China urgently if local businesses want to benefit—but Kiwis will need to focus on certain changes in Chinese tourist thinking and priorities.  Anne Casey, the chief executive of Marketing Minds, a local marketing agency that works in the Chinese market, said research published in December 2022 revealed that t...