Sales
-
B2B sellers must adapt as buyer expectations mirror B2C
- September 26, 2024
Business-to-business (B2B) sellers can no longer rely on basic, functional portals to meet the demands of their customers because younger generation B2B buyers are now looking for the same seamless experience they get from consumer eCommerce retailers. Managing director of eCommerce Integration Specialists Convergence, Mark Presnell, says the line between B2B and B2C is blurring. "Business buyers expect the same user-friendliness and convenience they encounter in their personal online shop...
-
Kiwi SMEs making it too hard for overwhelmed customers to buy
- June 18, 2024
Business-to-business (B2B) sellers can no longer rely on basic, functional portals to meet the demands of their customers because younger generation B2B buyers are now looking for the same seamless experience they get from consumer eCommerce retailers. Managing director of eCommerce Integration Specialists Convergence, Mark Presnell, says the line between B2B and B2C is blurring. "Business buyers expect the same user-friendliness and convenience they encounter in their personal online shop...
-
8 powerful ways to market your business on a shoestring budget
- April 15, 2021
Business-to-business (B2B) sellers can no longer rely on basic, functional portals to meet the demands of their customers because younger generation B2B buyers are now looking for the same seamless experience they get from consumer eCommerce retailers. Managing director of eCommerce Integration Specialists Convergence, Mark Presnell, says the line between B2B and B2C is blurring. "Business buyers expect the same user-friendliness and convenience they encounter in their personal online shop...
Sign Up
