Times for retailers may be tough, but that’s no excuse for cutting staff

Editor, SMEE, SMEE - May 30, 2023

There’s no question that Kiwi retailers are struggling with reports that almost half did not achieve their sales targets in the first quarter of 2023, and while some may be pondering cutting staff—if they haven’t already—but that would be a mistake. Mark Presnell, the CEO of Convergence, a specialist in eCommerce integration, is urging employers to avoid going down the same old path of cutting people loose because such cost-cutting tactics are a thing of the past. Retailers have so ma...