With the capability to access unprecedented levels of data on customers—the equivalent of more than 26 trillion DVDs of data are generated each year globally—it is time for New Zealand SMEs, retailers and eCommerce sites to have a conversation about the challenge of leveraging data to enhance customer experiences while maintaining trust and respecting privacy. Mark Presnell, Managing Director at Convergence, an eCommerce tech integration firm in Auckland, says research tells us that the...
With the capability to access unprecedented levels of data on customers—the equivalent of more than 26 trillion DVDs of data are generated each year globally—it is time for New Zealand SMEs, retailers and eCommerce sites to have a conversation about the challenge of leveraging data to enhance customer experiences while maintaining trust and respecting privacy. Mark Presnell, Managing Director at Convergence, an eCommerce tech integration firm in Auckland, says research tells us that the...
With the capability to access unprecedented levels of data on customers—the equivalent of more than 26 trillion DVDs of data are generated each year globally—it is time for New Zealand SMEs, retailers and eCommerce sites to have a conversation about the challenge of leveraging data to enhance customer experiences while maintaining trust and respecting privacy. Mark Presnell, Managing Director at Convergence, an eCommerce tech integration firm in Auckland, says research tells us that the...
With the capability to access unprecedented levels of data on customers—the equivalent of more than 26 trillion DVDs of data are generated each year globally—it is time for New Zealand SMEs, retailers and eCommerce sites to have a conversation about the challenge of leveraging data to enhance customer experiences while maintaining trust and respecting privacy. Mark Presnell, Managing Director at Convergence, an eCommerce tech integration firm in Auckland, says research tells us that the...
With the capability to access unprecedented levels of data on customers—the equivalent of more than 26 trillion DVDs of data are generated each year globally—it is time for New Zealand SMEs, retailers and eCommerce sites to have a conversation about the challenge of leveraging data to enhance customer experiences while maintaining trust and respecting privacy. Mark Presnell, Managing Director at Convergence, an eCommerce tech integration firm in Auckland, says research tells us that the...