ChatGPT vs. human copywriters: Who wins in the end?

Colin Kennedy, SMEE - June 7, 2023

AUCKLAND, New Zealand—As a writer (copywriting, public relations and fiction), I am excited by the advent of AI as a tool, but I am also scared.    Will I and other writers be surplus to needs in four or five years? Is this the end? The Writer's Guild of America thinks so, as evidenced by ongoing writer strikes in the US. It begs the question: Is AI good enough to generate your website copy, blogs, press releases, case studies and other collateral?    Plagiarism   Google sa...