Thryv® (NASDAQ: THRY), Australia and New Zealand’s provider of the leading small business marketing and sales software platform, has launched a new AI-powered marketing solution tailored for home services businesses. The solution helps businesses – from plumbers and landscapers to electricians and pool maintenance specialists, get discovered online, land more sales and grow efficiently.

Built within the Thryv platform, the new features harness AI and automation to help growth-minded, time-poor trades and service professionals reach high-intent customers, automate follow-ups and maintain visibility online. All without needing a marketing agency or complex integrations.

According to Elise Balsillie, Head of Thryv Australia and New Zealand, home services operators are some of the most hardworking small businesses.

“They are experts in their fields, however, not necessarily on digital marketing. Our software levels the playing field – giving them access to the same technology and intelligence as big brands, in a format that is easy to use and designed for everyday business.”

Smarter growth in three steps

Built on a proprietary 3-step growth framework, Thryv’s home services software helps businesses:

  1. Get found online – boosts brand credibility and helps businesses rise to the top of online search results, AI-search platforms, social sites and top directories.
  2. Capture and convert new customers – CRM and automation software helps capture leads and automates follow-up (like free estimates and appointment reminders).
  3. Drive repeat business – helps fuel repeat business with reputation management tools like AI-generated review responses, as well as automated email and text marketing campaigns with timely offers that keep revenue flowing during shoulder seasons.

Turning everyday actions into growth

Thryv’s home services software brings AI to life where it matters most – in the day-to-day customer journey. When a lead request lands, Thryv automatically sends an acknowledgement, adds the customer to the CRM and follows up with tailored communication. When the job is done, the software prompts a branded review request and builds long-term loyalty through timely maintenance offers.

According to Elise, the result is a new level of simplicity for small businesses seeking scale.

“Automation shouldn’t feel robotic – it should feel human, relevant and on-brand. That is what Thryv’s AI tools do. They save hours of manual effort, reduce missed sales opportunities and strengthen the reputation that small businesses work so hard to build. 

Key features for home services businesses

  • Enhanced Local Listings: Updates business details across 30+ local directories to improve ranking and reach on Google™ Search and ChatGPT.
  • AI Review Response: Delivers consistent, brand-aligned replies to customer reviews, preserving tone and quality, while saving valuable time.
  • Automated Follow-Up: Sends personalised emails instantly to prospects and existing customers, keeping communication active without extra admin.
  • AI Content Generator: Designs and schedules marketing emails featuring seasonal offers, exclusive discounts or maintenance plans — maintaining engagement through quieter periods.
  • Integrations: Thryv connects via Zapier to thousands of platforms including ServiceM8 and SimPro, enabling seamless data flow between the tools businesses already rely on.

Elise added that the focus on connection and usability reflects the ANZ market’s appetite for integrated business tools.

“We have seen a huge shift toward consolidation. Business owners want everything in one place, including marketing, bookings, payments, and communication – all working together to grow their business. That is exactly where Thryv delivers,” Elise said.

Looking ahead, Elise said Thryv’s AI development will continue to evolve alongside the needs of local businesses.

“What matters now is making AI accessible, transparent and genuinely useful for small businesses. Our goal is to make growth effortless and marketing meaningful, no matter the size of the team or the trade.”

ABOUT THRYV

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading small business marketing and sales software designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com.au and www.thryv.co.nz

To learn more about Thryv’s software for home improvement and service-based businesses, visit https://www.thryv.com.au/industries/page/2/.